Founded by Susannah Dellinger, Bright Beauty Collective exists to close the gap between conscious-driven beauty brands and the ownership of greater market shares.

An award-winning and nationally recognized leader in the beauty space, Susannah spent two decades working as an executive with globally recognized beauty brands -  Trish McEvoy, Laura Mercier, Dr. Brandt Skincare, to name a few. During her tenure with these brands, Susannah and her teams set nationwide records for retail sales, gaining critical in-store ranks and garnering the attention of buyers everywhere.

Still, she saw firsthand that there wasn’t enough representation for beauty brands with a conscious agenda and a cause-driven purpose. There weren’t enough dollars ending up in the pockets of brands looking to make positive change for the environment and beyond. It was clear the playing field was not level for brands entering the lion's den of mainstream beauty. She became enthralled with the question "what would happen IF the dollars of a multi BILLION dollar industry DID go to brands looking to make change? Could the world of beauty quite literally change the world?"

Behind The Brand

Today Bright Beauty Collective is made up of top industry leaders in sales, education, training and account management to elevate conscious beauty brands and amplify their impact on shelves of retailers around the globe from Bluemercury to Bloomingdales to Bergdorf and beyond.

WHO WE ARE

As so many pioneering leaders do, she stepped out on her own and became the solution the market needed.