Partnering With World Class Beauty Brands

Everything we do at Bright Beauty Collective is to create a level playing field for conscious beauty brands like yours.

We help you compete in a competitive retail environment, grow market share, increase sell through, and achieve your wholesale goals through strong in store presence. Let us build and maintain your brand's legacy and positioning in today's retail marketplace.

Cause-

Best

-Driven &  

In Class Conscious

Results

Focused Impact

Scale your brand to new heights while increasing your global impact through
Bright Beauty Collective.

the 

How we're

helping

way the world sees 

beauty

brands like yours 

change

Beauty Brands

for

Ideal for brands seeking to amplify their impact. Work directly with our founder, Susannah Dellinger, to focus on your growth strategy so you can solidify your place in the market.

for

HIGH-LEVEL 1:1 BRAND-
BUILDING COUNSEL

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Ideal for established brands ready to accelerate their growth and secure their legacy.

National In-Store Sales Teams
Account Management Experts

AGENCY
SERVICES

for

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Our mission is to elevate best in class conscious beauty brands in the country's top retailers. Leverage our decades of retail field experience and long term relationships at retailers such as Bluemercury, Saks Fifth Avenue, Bloomingdales, Neiman Marcus, Credo, Nordstrom and more. We know what it takes to take center stage and stand out on a crowded shelf.

Expertise

field first
 Company Culture


inclusive and diverse

Average ROI Of 3-4X

CHAMPIONS FOR
CONSCIOUS BEAUTY 

Disruptive and
innovative strategies

Best in Class record breaking sales team 

Average sales revenue increase by 550%

DOMINATING IN MAJOR RETAILERS ACROSS
THE US + EU

30 + Conscious Beauty Brands Served

Founded by Susannah Dellinger, Bright Beauty Collective exists to close the gap between conscious-driven beauty brands and the ownership of greater market shares.

An award-winning and nationally recognized leader in the beauty space, Susannah spent two decades working as an executive with globally recognized beauty brands -  Trish McEvoy, Laura Mercier, Dr. Brandt Skincare, to name a few. During her tenure with these brands, Susannah and her teams set nationwide records for retail sales, gaining critical in-store ranks and garnering the attention of buyers everywhere.

Still, she saw firsthand that there wasn’t enough representation for beauty brands with a conscious agenda and a cause-driven purpose. There weren’t enough dollars ending up in the pockets of brands looking to make positive change for the environment and beyond. It was clear the playing field was not level for brands entering the lion's den of mainstream beauty. She became enthralled with the question "what would happen IF the dollars of a multi BILLION dollar industry DID go to brands looking to make change? Could the world of beauty quite literally change the world?"

Behind The Brand

Today Bright Beauty Collective is made up of top industry leaders in sales, education, training and account management to elevate conscious beauty brands and amplify their impact on shelves of retailers around the globe from Bluemercury to Bloomingdales to Bergdorf and beyond.

WHO WE ARE

As so many pioneering leaders do, she stepped out on her own and became the solution the market needed. 

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